The foundation of any brand is a unique identity that makes the brand stand out and be different. It is how the brand looks, sounds, how it makes people feel, what it stands for and what values it brings out.
In this phase, you will go through several exercises and learnings to understand and refine what makes you or your product different and unique and what should be the core of your brand positioning. You will define what your brand stands for, what it represents and how you want it to be seen.
Build your brand house:
- Define your Brand: its values, audience, traits, strengths, audiences, the big why.
- Identify your Brand differentiators
- Create your Brand Promise and Brand Positioning
- Develop your Personal Brand Plan
- Get a checklist for your Visual Brand identity